In 2013 International non-profit A21 launched a human trafficking resource hotline. The hotline was designed to field calls from human trafficking victims or anyone within Greece who has witnessed a potential trafficking situation. Digital Sky partnered with A21 to design a brand, website and PR campaign including posters, billboards, stickers, postcards cards and more. The campaign ran across a variety of marketing channels across the nation to help promote hotline awareness. One of the unique aspects of this campaign is since the majority of trafficking victims within Greece are trafficked into the country they do not read or speak greek. As such we needed a clear, compelling image and icon that communicated clearly, apart from any accompanying language or words.