Benefit Concepts is a financial services company which provides services across a very diverse range of clients/categories. Their customers include individuals looking for health plans, companies looking for benefits solutions, independent agents looking for a solutions provider and more. Digital Sky worked with BCI to create a unified aesthetic and core message. We carried that across their website home-page and primary collateral (folder & stationary). We then helped them craft targeted website pages and collateral addressing each of their unique client/partner categories.