Coreluv is a non-profit organization that provides for the six basic needs of orphans. While most non-profits in this space are designed around the child sponsorship model, Coreluv is distinct in allowing it’s constituents to sponsor orphanages not individual children. There are several advantages to this model however Coreluv was facing an uphill battle in educating it’s constituency on why their model is actually more effective for helping orphans. Digital Sky worked with Coreluv in creating a brand around the “Orphan Care Partnership Program” We developed digital and print collateral that clearly articulate the advantages of the model, paths and options for getting involved and how to share the opportunity.