Client
CoreLUV is an international nonprofit dedicated to orphan care, providing children with six essential needs: clean water, nutritious food, healthcare, education, job skills, and a Christ-centered, loving home.

Challenge
Communicate a unique sponsorship model that invests in entire orphan communities rather than individual children—an approach that delivers greater long-term impact but differs from the traditional child sponsorship model many donors are familiar with.

Solution
Conducted donor research that led to the development of the Defender sponsorship program, shifting the conversation from sponsoring individual children to transforming entire communities. Messaging, visuals, and campaign materials were built around CoreLUV’s Six Basic Needs model, creating a more compelling and cohesive donor experience as the organization expanded internationally.

Services
Brand Strategy • Donor Research • Messaging Strategy • Copywriting • Logo Refinement • Campaign Design • Collateral Design • Event & Booth Design • Art Direction